The term “branding” implies different things to different people. It can cover logos, colour schemes, corporate identities and even things like mission statements. Having an effective brand is all about telling customers who you are, what you do and how you do it. But with millions of people online, it has never been more important for a business to ensure that their brand also makes an impact on the Internet.
Here are few tips to help you create a focused brand identity online.
The great thing about the Internet is that it is always evolving. In the early days, the web was mainly textual and lacked any real colour or imagery. Then Macromedia Flash entered the market and websites suddenly became vibrant and interactive to the extreme. When people realised that Flash-based websites weren’t that great when trying to rank with search engines the focus changed and designers started going back to basics.
WordPress used to be a development tool that was set aside for the professional bloggers. Created in 2003 it has competed with the likes of Drupal, Blogger, Joomla and WordPress.com as one of the myriad of blogging platform.
So why choose WordPress?
Well, we have been using it here at Sattom Media for a couple of years now and we thought it was time to write a few short pointers on why you should be using WordPress.
Ok, so the time has come for you to have your website updated. The current one has probably been up for three or four years now and you haven’t heard from the old developer in months. Choosing a web designer to give your site a fresh new look can be a daunting task - but here are a few tips on making the process just that little less stressful.
Libraries are a great place to read and find information, but the books inside are usually somewhat out of date. So why not have a browse of the Sattom Media Blog, keeping you up to date with all the latest developments in website development and design? You don’t need a membership card, you won’t be told to ‘shush’, and best of all, there are no late fees!
It’s a great place to find out more about the often complex world of the web, explained for people who have to worry about their accounting, not the meaning of PHP or CSS. Consider it a year round Christmas present for visiting our website with free tips and tricks to help you improve your marketing and website.
Keep checking back to read our latest musings on technology and branding, and make sure you leave us a comment or two on how you’ve found our advice. Remember – you need two people to have a conversation, so don’t be shy.
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